It's supposedly going to follow the Marvel example with the whole shared universe thing, and lead to television and toys and such. The flagships are an all female and an all male cast movies, one with Channing and the other with Melissa McCarthy. The newer comics from IDW have been pretty good reads, for what it's worth.
I'm holding my opinion until Bill Murray's involvement has been confirmed.
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George Carlin wrote:
I think it’s the duty of the comedian to find out where the line is drawn and cross it deliberately.